The Diallo Group, LLC Website Redesign

My role: UX/UI Designer & Graphic Designer

Project Overview

TDG, an accelerating government digital transformation, sought to modernize its digital presence with a comprehensive website redesign. The goal was to create a user-friendly, visually appealing, and brand-aligned platform that would enhance user experience and drive engagement.

Challenges

• Tight Deadline: The project had a constrained timeline, requiring efficient and agile development processes.

  
  

• Lack of User Research: Due to time constraints, formal user research was not conducted. However, insights from stakeholder interviews and industry best practices were leveraged to inform design decisions.

TDG Website Before Redesign

Design Process

1. Requirement Gathering:

• Closely collaborated with key stakeholders to understand their vision, goals, and target audience.

• Identified key features and functionalities required for the new website.

2. Heuristic Evaluation:

• Conducted a thorough heuristic evaluation to identify potential usability issues and areas for improvement. 

• Applied industry-standard usability principles (e.g., Nielsen's 10 Usability Heuristics) to assess the design's effectiveness and user-friendliness. Iterated on the design based on the findings of the heuristic evaluation, ensuring a seamless and intuitive user experience.

3. Design System Development:

• Created a comprehensive design system, including a style guide, color palette, typography, and iconography, to ensure brand consistency across all digital platforms.

4. Wireframing and Prototyping:

• Developed high-fidelity wireframes and interactive prototypes to visualize the website's information architecture, layout, and user flows.

• Leveraged a robust responsive design framework within a WordPress environment to deliver seamless user experiences across diverse devices.

Key Outcomes and Impact

• Modern and User-Friendly Design: The redesigned website features a clean, intuitive interface that aligns with TDG's brand identity and enhances user experience.   

• Improved Brand Consistency: The implementation of a comprehensive design system ensures a consistent brand experience across all digital touchpoints.

• Enhanced User Engagement: The responsive design framework optimizes the website for various devices, leading to increased user engagement and accessibility.   

• Efficient Development Process: The adoption of agile methodologies and streamlined design processes resulted in a 30% reduction in project timeline.

TDG Website After Redesign

TDG Website After Redesign on Mobile Viewport

By prioritizing user experience, brand consistency, and efficient development, the TDG website redesign project successfully delivered a modern and engaging digital platform.